Trademark Guidelines - Whole Home Scenting

Trademark Guidelines

These Whole Home Scenting Trademarks Usage Guidelines (these “Guidelines”) outline how we permit the use of Whole Home Scenting’s trademarks, brand names, trade names, service marks, service names, domain names, and logos (collectively, “Whole Home Scenting Trademarks”).

We have developed these Guidelines with the following goals in mind: We wish to make it easy for anyone to use the Whole Home Scenting Trademarks for Community-Oriented Efforts in a manner that helps to spread and improve Whole Home Scenting.

For the sake of these guidelines, “Community-Oriented Effort”means a non-profit project or meetup, which is made to encourage the use of the Whole Home Scenting products.

If you wish to use the Whole Home Scenting name in a for-profit project, please contact us as specified below.

We wish to make it clear how Community Oriented Efforts can, or cannot, use the Whole Home Scenting Trademarks.

We wish to prevent anyone from using the Whole Home Scenting Trademarks in an unfair profit form and to trick or confuse people who are looking for resources officially released by Whole Home Scenting.

You acknowledge and agree that we are the sole and exclusive owners of the Whole Home Scenting Trademarks, and that we retain all intellectual property rights in and to the Whole Home Scenting Trademarks and goodwill associated with Whole Home Scenting Trademarks and any goodwill generated by your use of any Whole Home Scenting Trademarks will inure to our exclusive benefit.

You shall at no time contest, challenge, encourage or aid third-parties in contesting the validity or ownership of any Whole Home Scenting Trademarks or take any action in derogation of our rights therein, including, without limitation, applying to register any trademark, trade name or other designation that is confusingly similar in any way to the Whole Home Scenting Trademarks.

Our License

In plain English: If you have a community project, then it’s ok to use Whole Home Scenting’s name as long as there is no suggestion that the project is affiliated with Whole Home Scenting.

Subject to the terms and conditions here under, we grant to you a limited, non-exclusive, non-sub licensable, non-transferable, revocable license to use and display Whole Home Scenting Trademarks, solely in accordance with these Guidelines and other written instructions provided by us from time to time, and solely as a part of a Community Oriented Effort.

The Whole Home Scenting Trademarks shall not be displayed in a manner that implies that the project is affiliated with Whole Home Scenting . This doesn’t just mean that to comply with these Guidelines; you can write, “we are not affiliated with Whole Home Scenting” in your footer. Instead, you must refrain altogether from using misleading business practices such as using a domain name comprising solely of the word “Whole Home Scenting” or just using our logo as your website’s logo.

Restrictions

In plain English: Don’t make people think you’re affiliated with Whole Home Scenting.

Your project must have discernible differences from Whole Home Scenting’s products.

Your use of the Whole Home Scenting Trademarks is not displayed in a manner that implies that your project, products, and/or services are endorsed or sponsored by Whole Home Scenting.

For example, organizing an “Whole Home Scenting Support Forum” might be confusing, and therefore we request that you state that your website is a “Support Forum For Whole Home Scenting.”

Using the Whole Home Scenting Trademarks’ colors as a part of your website’s branding is ok, but you shall not do so if this misleads people to think that the website is a formal Whole Home Scenting site.

Any deceptive practices, such as using domain names that are meant to mislead people to think that they are using an official Whole Home Scenting website, are prohibited.

Design

In plain English: We have invested in branding. Don’t change it.

All use of Whole Home Scenting Trademarks (including any goodwill arising therefrom) shall solely benefit Whole Home Scenting. Any display of the Whole Home Scenting Trademarks shall be only in the exact format in which we provide it. No alternate stylization or representation is permitted. Specifically, you may not change the color proportion, or font of any of Whole Home Scenting Trademarks, or make any additions to or remove any elements from Whole Home Scenting Trademarks.

Whole Home Scenting Trademarks shall not be placed on any background that interferes with the readability or display of that Whole Home Scenting Trademarks.

Whole Home Scenting Trademarks may not be displayed or used in any manner together with or in the context of any content which is unlawful, defamatory, libelous, harassing, offensive, indecent, pornographic, abusive, discriminatory, fraudulent, threatening or vulgar; or which harms or may harm the goodwill of Whole Home Scenting (in Whole Home Scenting reasonable discretion). The above examples of unlawful and prohibited use do not constitute an exhaustive list.

Unless you received our explicit consent, under no circumstances is it permitted to use Whole Home Scenting Trademarks as part of a domain name or top-level domain name. We reserve the right to withdraw any above mentioned consent at any time.

Don’t Advertise

In plain English: Don’t use Whole Home Scenting trademarks in keyword ads.

We do not allow the use of the Whole Home Scenting Trademarks in advertising, including Google Ads and other search engines.

Your Own Risk

In plain English: The usage is at your own risk.

Use of any Whole Home Scenting Trademarks is at your own risk. The uses permitted here under are provided by Whole Home Scenting Trademarks “AS-IS,” without any warranties whatsoever, including (without limitation) any warranty of title and non-infringement. You hereby agree to defend, indemnify and hold harmless Whole Home Scenting and Whole Home Scenting affiliates and their respective officers, directors, employees, and agents from and against any and all claims, damages, obligations, losses, liabilities, costs and expenses (including but not limited to attorney’s fees) arising from your use of the Whole Home Scenting Trademarks. Without derogating from or excusing your obligations under this section, Whole Home Scenting reserves the right (at your own expense), but are not under any obligation, to assume the exclusive defense and control of any matter which is subject to indemnification by you if you choose not to defend or settle it. You agree not to settle any matter subject to indemnification by you without first obtaining our express approval.

Amendments

In plain English: We may change this.

We reserve the right to change these Guidelines at any time, at our sole discretion, with immediate effect.

Penalties

In plain English: We can penalize people who abuse these guidelines.

Where we find that you are failing to comply with this policy, we may promptly extract you from our ambassador program and use any and all legal means in its power to stop your activity, including suspension, termination, or deactivation of your account.
We reserve the right, exercisable at our sole discretion, to take appropriate action against any use without permission or any use that does not conform to these Guidelines.

Examples

A few examples to help you understand how to apply these Guidelines:

Good:

  • You want to open a Meetup group for Whole Home Scenting users in your area, and you call it “Whole Home Scenting Meetup Group – Salt Lake.”

Bad:

  • You organize a meetup and call it “Whole Home Scenting 2019 Meetup.”
  • You set up a website called “Whole-Home-Scenting-Fragrances.com.”
  • You set up a website called “Whole-Home-Scenting-Jobs.io.”

Ask Us:

If you’re using the Whole Home Scenting brand, trademark or logo for any commercial endeavor, please ask our permission first.

When in doubt about your use of the Whole Home Scenting name or logo, please contact legal [at] wholehomescenting [dot] com for clarification.

This may be relevant if you want to use Whole Home Scenting Trademarks as a part of your conference, website, group or other logo or if you’re planning on selling any physical product, T-shirts, cups, sweaters or just print stickers.

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