When you list your home for sale, you do not want it to sit on the market for a long time. The longer a house remains on the market, the lower the sale price you may receive. You want to receive your whole asking price, which means you need to sell your home quickly. Staging your home to sell makes it more appealing to potential buyers.
What Does It Mean To Stage a Home For Sale?
Staging a home involves cleaning and decorating, but it is much more than either of those things. Staging is a particular decorating strategy that attempts to make it more appealing to prospective buyers. Of course, personal tastes vary, and it is impossible to appeal to all buyers. Therefore, the purpose of staging is to appeal to the largest pool of buyers possible to obtain the highest sale price possible.
What Are the Goals of Staging Your Home To Sell?
Sellers who stage homes for sale usually have the following objectives in mind:
- Making the home seem bigger
- Showing how the space can be used
- Looking more attractive in photographs
- Obscuring any of the home’s imperfections
- Making the house seem homey
Staging should help prospective buyers to imagine themselves living in the home.
What Are the Benefits of Staging Your Home To Sell?
Not all sellers stage their homes before selling. According to the National Association of Realtors, less than one-third of all sellers’ agents said that they staged all clients’ homes prior to listing them. If your home is staged, it may have an advantage over comparable homes that are not. Staging affects buyers’ view of the property according to 40% of buyers’ agents, and since buyers may offer between 1% and 5% more than the asking price for a staged home, the effect seems to be positive.
How Do You Stage a Home for Sale?
You can either stage your home for sale or hire someone else to do it. Successful staging involves the ability to see your home through the eyes of others. If your emotional attachment makes it difficult for you to achieve this objectivity, it may be better for you to enlist the help of your realtor or a professional staging company.
Whether you do your own staging or ask someone to help you, there are multiple techniques that have been shown to be effective over many home sales.
1. Strategize Your Staging
Most rooms in the house should be staged, but not all rooms should be staged to the same extent. Staging certain rooms, particularly the living room and master bedroom, has a greater effect on buyers. Therefore, you should concentrate most of your efforts on these areas, especially if you have a limited budget to spend on staging.
2. Define Your Spaces
Buyers are unwilling to spend money on space that they don’t use. If you have extra rooms in your home or finished spaces such as a basement or attic, use staging to define them and suggest a purpose. For example, you could turn a finished basement into a recreation room or a spare bedroom into a home office. Whether you use the room for that purpose, or whether the buyer chooses that purpose or a completely different one, is beside the point. The goal is simply to show potential buyers that the space is usable.
3. Declutter Your Rooms
Clutter is not attractive. It makes takes up storage space and makes rooms seem smaller than they really are. It is difficult, if not impossible, for prospective buyers to see past clutter to look at your home’s desirable features.
When decluttering your home, it becomes more important than ever to look at it from the perspective of potential buyers. You’re probably planning to get rid of things such as outdated papers, seasonal clothing, and expired food in anticipation of your eventual move anyway. However, there may be things you do not see as clutter that prospective buyers would, such as equipment for your hobbies and knickknacks. You should put these things in storage until after your move so that they do not interfere with staging your home for sale.
4. Clean Everything
Staging your home to sell means giving everything a deep cleaning. Get rid of years of accumulated grime that you have tolerated in hard-to-reach spaces. Make every surface sparkle. Assume that prospective buyers will scrutinize every inch of your home and clean up even where you think no one would ever have any reason to go.
5. Freshen the Air
While a thorough cleaning should get rid of any stubborn odors, you can take it a step further and make your home smell good by using fragrances. The sense of smell is closely associated with emotion and memory, and if you choose a fragrance that people associate with home, such as baked goods, it can help them to visualize themselves living in the space.
5. Depersonalize Your Home
Remember that one of the goals of staging is to help prospective buyers imagine themselves living there. You should make it seem like a home, but it shouldn’t necessarily feel like your home. It can be difficult for people to imagine themselves living in the space if they are surrounded by your family photos and personal memorabilia. These things should be put into storage with your knickknacks and clutter you can’t get rid of. This also helps to protect them from theft or damage as your home is being shown to prospective buyers.
6. Make Repairs and Updates
While part of the goal of staging your home to sell is minimizing its flaws and imperfections, you do need to be honest with prospective buyers about any problems the home has. If you can repair these beforehand, it may allow you to increase your asking price by increasing your home’s value. If you have fixtures and appliances that are still functional but outdated, updating these can yield a good return on investment.
Part of the purpose of staging your home for sale is to evoke a positive emotional response from prospective buyers. One of the most effective ways to accomplish this is with scent. Purchase a sample pack of fragrances from Whole Home Scenting and choose the one that bests represents your home to others.