Guide To Scent Marketing For Retail - Whole Home Scenting

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Your Guide to Scent Marketing for Retail

Scent marketing for retail is one of the most effective types of sensory marketing. It involves using strategic fragrances in various areas of your store to appeal to your target audience’s sense of smell. According to research, scent marketing can potentially increase customer satisfaction by 20% and increase retail sales by 11%.

As with any other form of marketing, there are strategies and techniques that you should use for best results. When done correctly, fragrance-related marketing helps connect customers to your brand emotionally. Research reveals that customers who are emotionally connected to your products are more likely to visit your store more often, buy more of your products or services, and show less price sensitivity. To start experiencing some of these benefits, check out this guide to scent marketing for retail.

Understanding Scent Marketing for Retail

The human sense of smell is linked more closely to memory than any other sense. It is the most evolved sense and is processed within the limbic system (which is located on the side of the brain that processes memories and emotions). While visual recall drops to approximately 50% after a period of just three months, the human body can recall smells with a remarkable 65% accuracy a year later!

Using scents purposefully and strategically in marketing can help your customers develop an emotional relationship with your store and brand. It can help customers remember your store and influence their decision to spend more money in your store. For most businesses, the small cost associated with effectively scenting a store is well worth the rewards. Here are some of the top benefits of using scent marketing for retail.

Benefits of Scent Marketing for Retail

Retail Scent Marketing.

If you’re wondering whether scent marketing is the right course of action for your business, consider the many benefits this type of marketing can provide. According to research, these strategies can:

  • Improve overall customer experience
  • Boost brand recall
  • Make customers feel connected to your store
  • Increase foot traffic to your store
  • Improve perception of your brand
  • Help regulate customer mood
  • Increase sales

To harness these benefits for your own business, consider using tried-and-proven scent marketing for retail techniques.

Scent Marketing Techniques

There are many different types of scents out there, so how can you know which fragrance to use in your store? The answer depends on the type of mood or feeling you want to create. Studies show that certain smells can stimulate specific responses in your intended audience. Here are a few examples of how different scents can manipulate mood:

  • Vanilla: This fragrance tends to elevate mood and enhance feelings of well-being.
  • Fresh linen: If you want to make your store seem clean and welcoming, try the scent of fresh linen.
  • Lavender: You’re probably aware that lavender can invoke feelings of calmness and relaxation. It can be a good fragrance to use to gain consumer trust.
  • Florals: The pleasing aromas of flowers can encourage shoppers to shop longer.

When you harness the power of scent marketing for retail, you can encourage shoppers to stay in your store longer. Shoppers tend to spend more time lingering around scented locations in stores, so use this behavioral pattern to draw more attention to new inventory or items you particularly want to sell.

How To Use Scent Marketing Effectively

Research Scent Marketing.

When you’re ready to launch your campaign, here are a few suggestions to help you in your endeavors.

Research Scent Marketing

You want to experience the best results from your marketing campaign, which means you need to do your research. Read up on the techniques that other companies have successfully used and take a look at studies and surveys of results. The more you understand about scent marketing for retail, the more prepared you will be to harness its power for your benefit.

Choose the Right Fragrance Distribution System

There are different ways to distribute scents throughout your store, but some are more effective than others. Potpourri sachets, plug-in scent diffusers and fragrance sprays are all fairly popular. Unfortunately, they are not very good at distributing your chosen scent to a large area. Plus, their fragrances fade quickly over time. This is why many small business owners love the fragrance system we offer here at Whole Home Scenting. It diffuses the scent of your choice throughout your entire store using the HVAC system. It’s one of the easiest and most effective ways to utilize scent marketing for retail.

Decide What Type of Emotion You Want to Trigger

Once you select the right fragrance distribution system, it’s time to consider what emotion you want to trigger in your audience. By pinpointing what you want visitors to feel, you’ll have an easier time selecting the perfect fragrance for your needs.

Do you want your products to invoke feelings of peace and serenity in your customers? Consider using a floral scent such as jasmine or lavender. If you want customers to feel like they’ve stepped into a luxurious space and can afford to spend a bit more money than they would otherwise, spread around a sweet and musky aroma. Want your store to make people feel upbeat and happy? Try diffusing citrus scents into your store.

Your primary goal when selecting fragrances for your store is not to choose your personal favorite aromas. Instead, focus on what you think your customers will like and try to choose one or more scents that will vibe with their interests and personalities.

Start Using Scent Marketing for Retail Today

If you aren’t using scent marketing for retail in your store, you’re potentially missing out on traffic and sales. The right scents can make people linger in your store and spend more time shopping. The more comfortable people feel in your store, the more likely they are to return and continue buying your products and services.

Are you ready to see for yourself how well scent marketing can work for you? Purchase our Starter Set today, install it within minutes, and put the power of fragrance to work for your business.

Photo credit: Liza Summers (woman in store), Djordje Petrovic (man working)
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In 5 easy steps, we show you how to get your home ready for scenting, so you can be confident it smells the way you want.

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