Scent marketing has a powerful effect on consumers. There are many approaches to using scent as a promotional tool that range from pronounced aroma billboards to signature, thematic and
Most people want to smell their best, but have you really thought about the importance of smelling good? Your fragrance profile is a major part of your style. This
The in-store shopping experience is being transformed using scents to create good associations with company brands. Scent marketing is a strategy that employs ambient, pleasing scenting in retail environments
If you’ve seen a few episodes of the Netflix show “Halston” and taken a look inside the famous designer’s intense perfume creation process, you know there is more that
Of your five senses, your sense of smell has the strongest direct link to some of the deepest parts of the brain. For decades, researchers largely ignored this link.
Most people underestimate the importance of scent. If asked, they would probably say that they consider the sense of smell to be beneficial but not essential. The lack of
Customers are likely to spend more time and money at businesses that smell good. The answer to the question of how to make your business smell good is more
Scenting one’s home using essential oils is a great and natural way to keep your living space smelling clean and pleasant. Essential oils are affordable and the scents they
There has been a lot of buzz about scent marketing backed by plenty of scent marketing statistics. Major brands have successfully used this sensory marketing tactic for decades. Scientific
Scent marketing engages customers’ senses and can play a big part in building brand loyalty. It is important to take the right approach to scent marketing and decide on
