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Your Guide to Scent Marketing for Retail

Scent marketing for retail is one of the most effective types of sensory marketing. It involves using strategic fragrances in various areas of your store to appeal to your

Science of smell.

Interesting Facts About the Science of Smell

Humans are far more dependent on their vision than their sense of smell, but this doesn’t mean that the ability to smell isn’t important. Those who lose this ability

Scent Marketing Industry

The History of the Scent Marketing Industry

The scent marketing industry is growing as businesses realize the powerful effect aromas have on consumer choice. Think about passing food shops in a city and how the smell

7 ways to make your home smell amazing

7 Secrets to a Delicious-Smelling Home

Your home should be a welcome retreat after a long day at work, but what if you walk in the door only to be greeted by a strange odor?

Scent marketing research.

Scent Marketing Research That Shows It’s Effective

Scent marketing is not a new concept. There are documented cases of ancient civilizations using scents on everything from ships to pets. However, with improvements in scent dispensing technology

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