Natalie Sullivan

Articles and Blogs

Stay organized this summer.
Home
Natalie Sullivan

4 Summer Sanity Savers

For most of us, summer brings a lot of changes. You have to keep the kids entertained, you lose structure to your day, and you still have lots of things to get done. Even worse, many people get more stressed during the summer. There are expectations of relaxing and enjoying time off, but daily tasks

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How to make your whole house smell good.
Diffusers
Natalie Sullivan

How To Make Your Whole House Smell Good With Minimal Effort

Does your home sometimes get a funky smell that you can’t seem to get rid of, no matter how hard you try? If so, you’re not alone. Many homeowners deal with this embarrassing issue, whether it stems from old food in the garbage can or outside smells that make their way inside. Whatever the underlying

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How to make your business or retail space smell good.
Oils
Natalie Sullivan

How To Make Your Business Smell Good and Why It Matters

Customers are likely to spend more time and money at businesses that smell good. The answer to the question of how to make your business smell good is more complex than simply picking out a fragrance you like and think customers may appreciate. Businesses that are perceived as smelling good tend to use scents that

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Safe for pets
Science of Smell
Natalie Sullivan

Are Essential Oils Safe for Your Pets?

Scenting one’s home using essential oils is a great and natural way to keep your living space smelling clean and pleasant. Essential oils are affordable and the scents they produce can linger for months. In recent years, essential oils have also been touted as an alternative solution to natural anxiety, depression, fatigue, and a host

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Home
Natalie Sullivan

Daily Cleaning, Made Easy

Let’s talk about your everyday cleaning routine. Don’t panic if you don’t have one, because most of us don’t, but when we put one into play, our home life improved significantly! A daily routine for cleaning sounds like a drag, but if done every day, your deep cleaning will be a breeze, and your home

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5 scent marketing statistics.
Oils
Natalie Sullivan

5 Scent Marketing Statistics Based On Research

There has been a lot of buzz about scent marketing backed by plenty of scent marketing statistics. Major brands have successfully used this sensory marketing tactic for decades. Scientific studies have also shown the positive influence of scent marketing on mood and purchasing behaviors. Here are five observations based on statistics drawn from academic and

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Ways to get rid of pet odor in your house.
Diffusers
Natalie Sullivan

9 Ways To Get Rid of Pet Odor in Your House

Pets bring many wonderful things to your home. The companionship, fun and love that comes with pet ownership are well worth the challenges. Unfortunately, how to get rid of pet odor in house is one of the obstacles faced by many pet owners. These nine ways of eliminating pet odors from your home can help

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Reed diffusers
Diffusers
Natalie Sullivan

A Simple Guide to Reed Diffusers

The scent of your home is an incredibly important aspect of overall well-being and comfort. Your sense of smell is actually a powerful trigger for your brain and can prompt very different physical responses based on the various fragrances in your home. Certain smells encourage people to be wary of danger, such as smoke that

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Spring cleaning checklist
Home
Natalie Sullivan

A Spring Cleaning Checklist You’ll Actually Use

Are you overwhelmed by the long and arduous “Spring Cleaning” lists you see on Pinterest? You want to do some Spring Cleaning, but you don’t have the time or energy to check off the hundreds of boxes on that downloadable list? Us too. We eventually ditched the long lists and started to Spring-Clean a better

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Types of scent marketing to grow your business.
Aromatherapy
Natalie Sullivan

A Comparison of the Types of Scent Marketing

Scent marketing engages customers’ senses and can play a big part in building brand loyalty. It is important to take the right approach to scent marketing and decide on one or more scents that capture the identity and values of a business. Find out more about four types of scent marketing that can increase customer

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