Scent marketing has a powerful effect on consumers. There are many approaches to using scent as a promotional tool that range from pronounced aroma billboards to signature, thematic and ambient scents. Here are five major companies that use scent marketing, along with an analysis of how each brand’s sensory campaign works and tips for using
Aromatherapy is the topical application or inhalation of aromatic compounds for holistic medicinal or therapeutic treatment, according to the National Association for Holistic Aromatherapy. These aromatic substances tend to be essential oils derived from plants, which are diluted and inhaled or applied topically. This brief overview of aromatherapy info provides the background necessary to experiment
Maybe you’ve been blessed to have your dream home and it fits your family and expectations perfectly. If that is the case, you’re probably one of the very few in that situation. Most of us would like our home to be different in one way or another. Just because it’s not exactly what you want,
Pet members are members of our family. If you’re like most people, coming home to your fur babies probably fills you with joy. Eighty-five million families, or about 65% of all households, own at least one pet. Yet, despite the number of pet lovers, most families can agree that you should invest in a good
With its warm, flickering light and sweet fragrance, a scented candle may seem like the ultimate home accessory to promote relaxation. However, if you knew about the hidden dangers that candles can pose, you might not feel so calm anymore. Scented candles increase your risk for fires, can aggravate allergies, and may send toxic chemicals
The entrance to your home is really a reflection of you and your family. What does your front porch say to visitors? Does it say “welcome”, or does it look abandoned and unappealing? Many of us forget about how our front door looks because we may enter from a garage or back door. Now is
Most people want to smell their best, but have you really thought about the importance of smelling good? Your fragrance profile is a major part of your style. This guide can help you understand why you should put the utmost care into the fragrances that you choose in your life and home. Understanding the Importance
Fill your home with calming, invigorating, or inspirational scents with a home fragrance diffuser. Unlike a room diffuser, these whole-home devices allow you to connect to your air ductwork for pleasing aromas in every room. Learn how to install your scent diffuser and find out where to order one today. Find Your Air Duct Whole-home
Many air diffusers are designed to work with fragrance oils. The leading whole home air diffuser unlocks a large library of unique fragrances and special seasonal selections formulated with a blend of natural and synthetic aromas. Find out more about diffusers that support the use of synthetic fragrance oil. Diffusers Specify Compatible Fragrances Most major
To make a home smell fresh and inviting, many people simply throw open the doors or raise the windows. However, this isn’t always practical or desirable, especially if you are prone to seasonal allergies, have an aversion to dusting or live somewhere the air isn’t pure and refreshing. Fortunately, there are other ways to create
