Natalie Sullivan

Articles and Blogs

Smell and sleep facts.
Aromatherapy
Natalie Sullivan

Four Fascinating Facts About Smell and Sleep

The relationship between smell and sleep is dynamic and has yet to be fully elucidated. While there are proven benefits of aromatherapy on sleep, more studies need to be conducted to discover the actual mechanisms that interplay between sleep and odor processing. In the meantime, here are some fascinating facts you should know about smell

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Scents, emotions, and memories of home.
Aromatherapy
Natalie Sullivan

The Scent of Homemade Memories

Memories and emotions often appear in response to scents and smells. The formation of olfactory memories, those linked to specific aromas, is most active before the teen years. The association between the fragrances of childhood and strong feelings or memories often lasts a lifetime. A child’s world, especially inside the home, should be filled with

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Fall Bucket List.
Home
Natalie Sullivan

6 Unique Things To Add To Your Fall Bucket List

We are ready to ring in the new season and even though the weather may still say “summer” our hearts say “fall”! As the evenings get colder and the leaves change color, it’s time to create your yearly Fall Bucket List. Below are 6 unique things to add to your list this season. 1: Go

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Best oil scents for home diffuser
Oils
Natalie Sullivan

Top Scent Diffuser Oils To Try in 2021

Picking an essential oil for your scent diffuser machine is a matter of personal preference, and scents are hardly a universal experience. Some people look for aromatherapy health benefits, such as reducing stress and emphasizing self-care. Others may rely on scented oils to create an ambiance, especially as people spend more time indoors. Either way,

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Home Fragrance Enhances Mood and Sleep.
Aromatherapy
Natalie Sullivan

How Your Home’s Fragrance Affects You

Have you ever wondered why you prefer some fragrances to others? Perhaps you love the smell of fresh lavender mixed with vanilla, while your sister loves sandalwood and citrus. People perceive scent differently, and smells are highly associated with memory. Here are three ways in which your home’s fragrance can affect your mind and body.

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Scent marketing examples.
Science of Smell
Natalie Sullivan

8 Scent Marketing Examples

One of the easiest and yet most overlooked aspects of marketing involves the sense of smell. Olfactory marketing, or scent marketing, is a powerful tool that every business owner should have in their marketing arsenal. The sense of smell is highly underrated and practically ignored when it comes to business branding. However, the strong link

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Aromatherapy diffuser treatment options.
Aromatherapy
Natalie Sullivan

7 Reasons To Use an Aromatherapy Diffuser at Home

Aromatherapy is a holistic healing treatment used in traditional medicine that is increasingly accepted by the medical and scientific community. This practice typically involves the use of essential oils derived from natural sources, but synthetic fragrances can be less allergenic and have positive effects on moods and states of mind. Here are seven reasons to

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Scent marketing in healthcare facilities.
Aromatherapy
Natalie Sullivan

Why Healthcare Facilities Use Scent Marketing

Medical facilities around the world have participated in research on scent marketing in healthcare. Studies have found that, from pediatric to elder care, certain ambient scents positively affect the patient experience. The use of scents in care facilities can improve mood and have beneficial physiological effects. Learn how and why scent marketing is being used

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Scent marketing in the USA.
Diffusers
Natalie Sullivan

How To Increase Sales Based on Scent Marketing USA

Ecommerce has hit storefront and brick-and-mortar business locations hard, with online purchases accounting for nearly 21% of retail sales during 2020. As more consumers prefer to shop from the comfort of their homes or desks, small businesses that aren’t equipped or able to operate digitally may see sales plummet. However, creative marketing efforts can win

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