Natalie Sullivan

Articles and Blogs

Find your signature scent.
Aromatherapy
Natalie Sullivan

Find Your Signature Scent: Learn the Importance of Smelling Good

Most people want to smell their best, but have you really thought about the importance of smelling good? Your fragrance profile is a major part of your style. This guide can help you understand why you should put the utmost care into the fragrances that you choose in your life and home. Understanding the Importance

Read More »
Hand touching lavender
Diffusers
Natalie Sullivan

How To Use a Home Fragrance Diffuser

Fill your home with calming, invigorating, or inspirational scents with a home fragrance diffuser. Unlike a room diffuser, these whole-home devices allow you to connect to your air ductwork for pleasing aromas in every room. Learn how to install your scent diffuser and find out where to order one today. Find Your Air Duct Whole-home

Read More »
Fragrance oil
Diffusers
Natalie Sullivan

Do Air Diffusers Work With Fragrance Oils?

Many air diffusers are designed to work with fragrance oils. The leading whole home air diffuser unlocks a large library of unique fragrances and special seasonal selections formulated with a blend of natural and synthetic aromas. Find out more about diffusers that support the use of synthetic fragrance oil. Diffusers Specify Compatible Fragrances Most major

Read More »
Easy tips to make your home smell good all the time.
Aromatherapy
Natalie Sullivan

How To Make Your House Smell Good All the Time

To make a home smell fresh and inviting, many people simply throw open the doors or raise the windows. However, this isn’t always practical or desirable, especially if you are prone to seasonal allergies, have an aversion to dusting or live somewhere the air isn’t pure and refreshing. Fortunately, there are other ways to create

Read More »
8 benefits of scent marketing.
Oils
Natalie Sullivan

8 Benefits of Scent Marketing

The in-store shopping experience is being transformed using scents to create good associations with company brands. Scent marketing is a strategy that employs ambient, pleasing scenting in retail environments to attract consumers and enhance brand appeal. A recent study showed the benefits of scent marketing on consumer-product engagement when pleasant smells were present. Brand recognition

Read More »
Preparing for house guests.
Aromatherapy
Natalie Sullivan

How To Prepare For House Guests

Summer is in full force, and for many of us, this is when family and friends visit. The idea of hosting people for a meal, let alone overnight, can be very overwhelming and stressful. We’ve created a list of the most important things to do to make this time as easy as possible for everyone

Read More »
Scent marketing products.
Diffusers
Natalie Sullivan

What Products Should You Use for Scent Marketing

While smell may be casually described as one of the five senses, there is a science behind the work of the nose and the influence different aromas have on an individual. The human nose is capable of differentiating between millions of different odors, thanks to the tiny hairs inside the nasal cavity that send olfactory

Read More »
scent-branding
Diffusers
Natalie Sullivan

Everything You Need To Know About Scent Branding

If you’ve seen a few episodes of the Netflix show “Halston” and taken a look inside the famous designer’s intense perfume creation process, you know there is more that goes into choosing the components of a fragrance than picking a substance that simply smells good. A lot of forethought goes into how a scent may

Read More »
6 surprising ways that smell affects your mood.
Aromatherapy
Natalie Sullivan

6 Surprising Ways Smell Affects Your Mood

Of your five senses, your sense of smell has the strongest direct link to some of the deepest parts of the brain. For decades, researchers largely ignored this link. In recent years, however, scientists have begun to unravel the secrets of how smell affects mood and how this connection impacts human emotions and behaviors. Have

Read More »
The unexpected importance of your sense of smell.
Aromatherapy
Natalie Sullivan

Why Scent Is Important

Most people underestimate the importance of scent. If asked, they would probably say that they consider the sense of smell to be beneficial but not essential. The lack of sense of smell may not be considered a disability, the way the inability to see or hear would be, however, scent and the ability to perceive

Read More »
Scroll to Top