Natalie Sullivan

Articles and Blogs

Aromatherapy
Natalie Sullivan

Your Guide to Scent Marketing for Retail

Scent marketing for retail is one of the most effective types of sensory marketing. It involves using strategic fragrances in various areas of your store to appeal to your target audience’s sense of smell. According to research, scent marketing can potentially increase customer satisfaction by 20% and increase retail sales by 11%. As with any

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Commercial scenting.
Aromatherapy
Natalie Sullivan

A How-To Guide for Commercial Scent Marketing

Marketing is the primary way businesses attract and retain customers. It is also the tool businesses use to affect consumers’ purchasing decisions. The most effective marketing campaigns appeal to all of the senses. Commercial scent marketing focuses on the sense of smell. What Is Commercial Scent Marketing? Scent marketing is a marketing strategy that targets

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The Best Smells For Your Home.
Home
Natalie Sullivan

What Are the 7 Best Smells for Home?

How your home smells sets the mood for how you will feel while you’re there. While the air in everyone’s home can get a little stale now and then, it doesn’t have to stay that way for long periods of time. A quality air freshener paired with the right scent blends is one of the

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Make your office smell amazing.
Aromatherapy
Natalie Sullivan

8 Things To Make Your Office Smell Good

Do you work from home like millions of other people? Some estimates show that up to 70% of the workforce will work from home or remotely at least part-time by the year 2025. That means the prevalence of home offices is going to continue to grow. While there are many benefits to working from home,

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Office Air Fresheners.
Diffusers
Natalie Sullivan

How To Choose an Air Freshener for Office Spaces

Choosing the right air freshener for office spaces can have a variety of benefits. The most obvious is that it makes your work environment smell better, which improves the atmosphere for your employees and any clients or customers who come into the building. Research also shows that the right scents can increase productivity. What To

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5 Qualities of a Home Diffuser
Diffusers
Natalie Sullivan

5 Qualities To Look For in Your Whole House Oil Diffuser

Are you tired of constantly lighting scented candles to try to make your house smell good? Maybe you’re done investing in home fragrance sprays that don’t last and have to be re-sprayed every hour for best results. There are many different scented products out there, but most of them have their drawbacks. Fortunately, a whole

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Mood based home fragrance
Aromatherapy
Natalie Sullivan

Your Guide to Home Fragrance for Every Mood

Setting the mood in your space involves an interplay of the senses, incorporating soft-touch fabrics, vibe-boosting music, and a cohesive color palette. An enticing aroma also elevates any home experience, whether you prefer comforting spice and vanilla or energizing lemongrass. Use this guide to select a home fragrance that supports the mood and aesthetic you

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Harness the power of smell with a whole home scent diffuser.
Diffusers
Natalie Sullivan

How To Harness the Incredible Power of Smell With a Whole-Home Scent Diffuser

If you’ve ever walked past a bakery and heard your stomach growl, smelled the coconutty scent of sunscreen, and instantly felt warmer, or experienced prickles of anxiety from a whiff of that familiar “hospital” odor, you understand the transformative power of smell. Humans’ sense of smell has more control over their emotions than any other

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Why buy the best home diffuser
Diffusers
Natalie Sullivan

Top 10 Reasons To Buy a Home Diffuser

Diffusers have become a trend in modern-day homes all across America. People who use them talk endlessly about the many benefits they brought into their homes. Do these things really work, or is it just the placebo effect? The benefits of diffusers come down to two main factors: the release of moisture into the air

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