When you walk into your home, it likely smells of very little. If you are like most people, you are probably pleased that your cleanliness has earned you a pleasant-smelling home. However, your home may be more pungent than you realize. You may have gone nose blind. What Is Nose Blindness? When you are nose blind,
In marketing, there are a lot of tips and tricks that a company can use to increase foot traffic and cultivate brand loyalty. Often thought of as a fad, scent marketing is one of these strategies. If you want to alter consumer behavior, a scent marketing strategy is one of the most effective tactics that
Most of us use scented products in our everyday lives, but have you ever stopped to think about why your shampoo smells like flowers? What is scent, exactly? If you’re talking about a smell that comes from the natural world, you may be referencing freshly cut crass, the aroma of a rose, or the smell
Movies set in the medieval era helped to fuel the myth that people from earlier times cared very little for hygiene. While this may have been true for some demographics and cultures at various points in history, humans have been concerned with hygiene since early civilization. In the early stages of developing fragrances and essential oils,
If you Google “HVAC meaning,” you will see that this acronym refers to a heating, ventilation and air conditioning system. An HVAC system controls the temperature, in some cases the humidity, and the cleanliness of the air inside a building. HVAC refers to the different systems that are utilized to transport air between indoor and
Pets have become part of the family, with some people even treating their pets like their children. Unfortunately, being a pet owner comes with a few…trade-offs. The most common problem pet owners face is the smell their furry friend leaves behind. Even the most well-behaved pet may come with a residual odor that is notoriously
Have you ever found yourself transported to your grandmother’s kitchen or your favorite vacation spot after smelling a familiar scent? For humans, it is common to associate smells with memories or feelings because of our olfactory sense, that is, our sense of smell. Our olfactory senses are connected to parts of our brain that evoke
Have you ever experienced an aroma that takes you back to a significant moment in your life? Our sense of smell is incredibly powerful, yet few individuals know how smell works or why it is so powerful and evocative. Learn more about your olfactory system and some of the unique aspects of your sense of
When you dive into the world of oils, it can be intimidating to be faced with all the options. You will find variations of natural and synthetic oils, and it can be hard to spot the difference or know how to use each one. Fortunately, we are here for you. We’ve learned a thing or
Having time to devote to relaxation may seem like a distant memory, but it doesn’t have to be. Certain fragrances can trigger reactions in the body that induce a state of calm. Adding an electric oil diffuser to bring those scents into your home or office freshens the air and promotes a zen-like atmosphere. This
