Natalie Sullivan

Articles and Blogs

Fragrance oil
Diffusers
Natalie Sullivan

Do Air Diffusers Work With Fragrance Oils?

Many air diffusers are designed to work with fragrance oils. The leading whole home air diffuser unlocks a large library of unique fragrances and special seasonal selections formulated with a blend of natural and synthetic aromas. Find out more about diffusers that support the use of synthetic fragrance oil. Diffusers Specify Compatible Fragrances Most major

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8 benefits of scent marketing.
Oils
Natalie Sullivan

8 Benefits of Scent Marketing

The in-store shopping experience is being transformed using scents to create good associations with company brands. Scent marketing is a strategy that employs ambient, pleasing scenting in retail environments to attract consumers and enhance brand appeal. A recent study showed the benefits of scent marketing on consumer-product engagement when pleasant smells were present. Brand recognition

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Preparing for house guests.
Aromatherapy
Natalie Sullivan

How To Prepare For House Guests

Summer is in full force, and for many of us, this is when family and friends visit. The idea of hosting people for a meal, let alone overnight, can be very overwhelming and stressful. We’ve created a list of the most important things to do to make this time as easy as possible for everyone

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Scent marketing products.
Diffusers
Natalie Sullivan

What Products Should You Use for Scent Marketing

While smell may be casually described as one of the five senses, there is a science behind the work of the nose and the influence different aromas have on an individual. The human nose is capable of differentiating between millions of different odors, thanks to the tiny hairs inside the nasal cavity that send olfactory

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scent-branding
Diffusers
Natalie Sullivan

Everything You Need To Know About Scent Branding

If you’ve seen a few episodes of the Netflix show “Halston” and taken a look inside the famous designer’s intense perfume creation process, you know there is more that goes into choosing the components of a fragrance than picking a substance that simply smells good. A lot of forethought goes into how a scent may

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6 surprising ways that smell affects your mood.
Aromatherapy
Natalie Sullivan

6 Surprising Ways Smell Affects Your Mood

Of your five senses, your sense of smell has the strongest direct link to some of the deepest parts of the brain. For decades, researchers largely ignored this link. In recent years, however, scientists have begun to unravel the secrets of how smell affects mood and how this connection impacts human emotions and behaviors. Have

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The unexpected importance of your sense of smell.
Aromatherapy
Natalie Sullivan

Why Scent Is Important

Most people underestimate the importance of scent. If asked, they would probably say that they consider the sense of smell to be beneficial but not essential. The lack of sense of smell may not be considered a disability, the way the inability to see or hear would be, however, scent and the ability to perceive

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Diffuser
Diffusers
Natalie Sullivan

9 Benefits of a Whole House Diffuser

If you’ve found that your diffuser isn’t meeting your expectations of filling the room or home with a fragrance or saturating the air with an essential oil, you may have a diffuser that is too small. To maximize the full potential of aromatherapy and enjoy the numerous benefits that come from diffusing, it may be

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Whole house air freshener living room
Diffusers
Natalie Sullivan

5 Facts To Know When Considering a Whole House Air Freshener

Home air fresheners may bring to mind incense, strong-smelling candles, or those little plug-ins that can either fill the room with nice, intermittent puffs of scent or make visitors feel like they’re choking on a cloud of perfume for the duration of their stay. If you are in the market for a new way to

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Lampe berger
Diffusers
Natalie Sullivan

Lampe Bergers for Air Purification and Aesthetics

Everybody wants their home to look and smell nice. This space that should be the most welcoming, though, can be the opposite if unappealing scents and poor air quality pervade it. A quick round of research will reveal an impressive range of products claiming to address these problems and give your home the clean, pleasantly

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