Natalie Sullivan

Articles and Blogs

5 features your diffuser should have.
Diffusers
Natalie Sullivan

Features to Consider When Finding the Best Home Diffuser

When you consider purchasing a diffuser, you may get overwhelmed by the number of retailers and options available. You may try to narrow your choice down by price, or else look at color or style. Regardless of what you are shopping for, there are some key features that the best home diffuser will have, as

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Change your home with air freshener
Diffusers
Natalie Sullivan

How To Make Your House Smell Good

Your home has a distinct scent, although you may be so accustomed to it that you don’t smell it anymore. For those with pets, children, or a love of cooking, your home could have a variety of smells at any time. There are several ways to deodorize your home to remove unpleasant odors, but to

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Health benefits of an air scent diffuser
Aromatherapy
Natalie Sullivan

12 Ways an Air Scent Diffuser Is Good For Your Health

In the not-so-distant past, health professionals frowned upon aromatherapy as a feel-good placebo. Over the years, however, several studies have shown that both essential oils and the introduction of moisture into the air can bring important health benefits for almost anyone. Air scent diffuser use is especially beneficial for people who live in dry climates,

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Best whole house diffuser for sick kids
Aromatherapy
Natalie Sullivan

Sick Kids? Help Them Breathe Easier With a Whole House Diffuser

Kids know that it’s no fun to be sick, and parents understand the toll that having a child ill in bed can have on their own physical and mental health. Parenting is a full-time job, regardless of whether the parents work in an office building across town or stay home with their children, but when

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7 ways to make your home smell amazing
Science of Smell
Natalie Sullivan

7 Secrets to a Delicious-Smelling Home

Your home should be a welcome retreat after a long day at work, but what if you walk in the door only to be greeted by a strange odor? Whether you own pets or your culinary hobby causes you to experiment with spices, many odors and scents can linger in your home. Your nose may

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Fragrance oils.
Diffusers
Natalie Sullivan

An Introduction to Fragrance Oils

The leading scenting systems use fragrance oils. Fragrances developed in a lab last longer, have more pronounced scents and are less likely to cause allergic reactions than essential oils from natural sources. Find out more about why synthetic scents are a popular choice for homes, workplaces, retail environments, medical care facilities and many other locations.

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Scent marketing research.
Aromatherapy
Natalie Sullivan

Scent Marketing Research That Shows It’s Effective

Scent marketing is not a new concept. There are documented cases of ancient civilizations using scents on everything from ships to pets. However, with improvements in scent dispensing technology and the increasing difficulty of reaching consumers through traditional marketing channels, scent marketing is rapidly gaining popularity. How do marketers know that it works? The answer

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Scents that encourage buying.
Aromatherapy
Natalie Sullivan

Hit Marketing on the Nose: Learn the Scents That Encourage Buying

To run a successful business, you have to lure customers into your store and somehow convince them to spend money. One way to boost your sales is by using the right fragrances in your company. When it comes to finding scents that encourage buying, you need to understand how fragrance marketing works and which scents

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Aroma scent marketing.
Aromatherapy
Natalie Sullivan

How Aroma Scent Marketing Affects Customer Behavior

Creating emotional connections and memorable experiences is vital for brands competing in today’s competitive marketplace. Smell is the strongest and most intensely emotional of the five human senses. A whiff of perfume, the smell of bacon or coffee in the morning, or the scent of freshly mown grass are all examples of smells that people

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Power of Paint.
Home
Natalie Sullivan

The Power of Paint

You are feeling the little crispness in the air each morning and evening, and are noticing the leaves start to change, your springtime planting is finally paying off. Your outside world is changing in some of the most beautiful ways, but as you look inside your home, it is looking drab and stagnant to you.

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